A company’s logo is its face in a competitive market. It gives it an identity that sets it apart from all the others offering similar products without much of a difference. By promoting the brand through its logo, the entire firm would be able to stand at a different level than anyone else. Therefore, the primary step to start off is with a good logo. So here are some mistakes you need to know when designing such a logo.
For a brand its logo is like a person. The entire reputation of an individual would vary based on how they act, how they present themselves and even the things that they do to improve themselves in life. Similarly, with a brand its logo is its body. Therefore, when working on a corporate identity design Melbourne you need to avoid being a cheapskate and think logically of how and whom you are going to use to create the future of your firm’s face. Using an amateur and focusing primarily on price is only going to leave you regretting and facing the ugly side of this mistake as time goes by.
Going with the trend
It is generally considered a good idea to go with the flow or the trend, however when it comes brand design you need to think out of the box. This is because it is a proven fact only a unique and innovative logo always catches the eye. I mean how many would have thought a half-eaten apple could be anything more than rubbish? However, that is the power of branding and marketing. The fact that it stands out in itself is much more of a reason why promoting it is much easier. So, if you are ever thinking of following the trends and incorporating them in to your designs, then might as well give up on going anywhere with it!
Logos need to be produced, reproduced, printed, expanded and much more. Therefore, the consistency of the image needs to be maintained at all times regardless of the size that it is compressed or enlarged to. So incorporating software like coral draw or adobe illustrator are the ideal means to start with designing a logo. Of course you can use photoshop too however you can’t guarantee that the ‘pixelized’ effect wouldn’t be present. And for a logo such an effect is a clear example of the lack of professionality. So to avoid portraying such an image, look beyond cost and find the right person to design your logo for you. Focus on the image of your firm and avoid underestimating the importance of a good logo and find the right professionals to work on this for you!